Practical • Industry-Focused • Job-Oriented

Social Media Essentials

Build practical skills to promote brands and grow businesses online with this hands-on social media course. Designed for beginners, the course focuses on real-world applications, helping learners understand how businesses create online presence, engage audiences, and achieve measurable results using popular social media platforms.

  • Duration: 3 Months
  • Schedule: Mon–Fri | 6:00–8:00 PM
  • Mode: Practical, Instructor-Led
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Course Highlights

100% Practical Training

Learn by doing, not just watching.

This course emphasises hands-on practice on popular social media platforms. Each session includes exercises, tasks, and mini-projects so students can apply strategies immediately, from creating content to scheduling posts and engaging audiences.

Real Tools & Live Practice

Work with platforms used in businesses daily.

You’ll manage real Facebook, Instagram, and WhatsApp Business profiles, learning practical skills such as post creation, caption writing, content planning, and audience engagement to ensure readiness for professional environments.

Beginner-Friendly Approach

No prior marketing or social media experience required.

The course starts from the fundamentals, explaining how businesses use social media for promotion and gradually moves to practical tasks. Even complete beginners can follow along and gain confidence managing real social media accounts.

Industry-Relevant Curriculum

Focused on skills businesses actually use.

The content is designed around real-world social media management, including content strategy, scheduling, audience targeting, and engagement analytics. Students learn techniques businesses rely on to grow and retain followers, drive engagement, and promote products/services online.

Career Guidance & Portfolio Support

Learn how to showcase your social media skills.

Students receive guidance on creating a social media portfolio, documenting campaigns and content strategies, and presenting their work professionally for job applications or freelance opportunities.

Certificate on Completion

Issued after successful course completion.

A professional certificate validates your skills and demonstrates your readiness to manage social media for businesses, freelancers, or personal projects.

This Course Is Ideal For

  • Beginners with no prior social media or marketing experience
  • Students exploring careers in digital marketing or content creation
  • Small business owners who want to promote their services online
  • Freelancers aiming to offer social media services
  • Professionals seeking to add social media skills to their toolkit

Course Overview

The Social Media Essentials course provides a practical understanding of how businesses leverage social media platforms to build their brand and engage audiences. Students gain hands-on experience managing pages, creating content, and implementing strategies across Facebook, Instagram, and WhatsApp Business.

The course covers both foundational concepts and practical applications, including content planning, hashtag strategies, post scheduling, audience engagement, and communication through social messaging apps. Real-life examples and exercises ensure that students understand the “why” and “how” of social media marketing.

By the end of the course, students will not only understand social media marketing strategies but also have the confidence to execute campaigns, analyse engagement, and support business growth effectively.

Modules

What you’ll learn

  • Understanding the basics of online marketing
  • How businesses use digital platforms to reach customers
  • The role of social media in modern marketing

Practical Work Includes

Analysing sample business profiles and creating mock campaigns.

What you’ll learn

  • Creating and managing Facebook & Instagram business pages
  • Writing engaging posts, captions, and call-to-actions
  • Building follower engagement through organic strategies

Practical Work Includes

Setting up profiles, designing posts, and engaging with audience comments.

What you’ll learn

  • Planning content calendars
  • Using hashtags and keywords effectively
  • Scheduling posts for maximum reach

Practical Work Includes

Creating weekly content plans and scheduling posts using social media management tools.

What you’ll learn

  • Setting up a professional WhatsApp Business profile
  • Managing customer communications
  • Automated responses and customer follow-ups

Practical Work Includes

Creating business profiles and simulating customer interactions.

What you’ll learn

  • Tracking engagement and reach metrics
  • Understanding follower behaviour and post performance
  • Reporting results for business decisions

Practical Work Includes

Generating simple analytics reports and drawing actionable insights.

What you’ll learn

  • Designing a complete social media content strategy
  • Implementing posts and engagement campaigns
  • Preparing a portfolio and demonstrating practical skills

Final Project

Present a social media strategy for a business or small brand, including content calendar, post examples, and engagement plan.

Why Choose This Course

  • 100% hands-on, practical social media training
  • Beginner-friendly learning approach
  • Real-world business examples and tasks
  • Focus on job-ready and freelance-ready skills
  • Portfolio guidance and career support
  • Transparent, honest, and skill-focused learning

Certification & Career Support

🎓 Certification

  • Course completion certificate
  • Issued after final project submission

🚀 Career Support

  • Guidance for social media-related roles
  • Portfolio review and improvement
  • Interview preparation and career guidance
  • Opportunity for unpaid internships (selection-based)

Fees & Schedule

Social Media Essentials

Complete Practical Training Programme
₨ 40000
3 Months
Instructor-led sessions
Hands-on practical training
Real social media projects
Certificate on completion
Career guidance & portfolio support
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Limited seats available
👉 View course policies
Installment Available

Course Schedule: 🗓 Monday to Friday / ⏰ 6:00 PM – 8:00 PM

Ready to Build Your Social Media Skills?

Take the first step towards becoming a confident social media professional. Learn how to manage platforms, create engaging content, and grow audiences with practical training designed for real-world business applications.

Submit Enrollment Request

Frequently Asked Questions

Yes. The course starts from the basics of social media marketing and gradually moves to practical projects. No prior marketing or technical experience is required.

Our course is focused and practical. Classes run 5 days a week, 2 hours per day, 1 hour of concepts and 1 hour of hands-on work, so students become job-ready in a shorter time.

We focus deeply on:

  • Facebook
  • Instagram
  • WhatsApp Business

With strategic exposure to:

  • LinkedIn
  • TikTok / Reels / Shorts
  • Influencer marketing

This is a hands-on, practical course. Each module includes exercises, mini-projects, and a final real-world project to apply skills learned.

Yes. Students gain exposure to:

  • Facebook & Instagram business tools
  • WhatsApp Business
  • Social media scheduling and analytics tools

Yes. Certificate is provided after course completion and final project submission.

We provide career guidance, portfolio review, and interview support. High-performing students may also have opportunities for unpaid internships.

Missed sessions can be attended in the next batch (subject to availability) and study materials will be shared.

Classes run Monday to Friday, 2 hours per day (6:00 PM – 8:00 PM), with 1 hour theory and 1 hour practical.

The course fee is Rs 40,000. Instalment options are available. Full details are shared during counselling.

Yes. Free orientation/demo sessions are available.

  • Beginners with no marketing experience
  • Students exploring digital careers
  • Small business owners and freelancers