Practical • Industry-Focused • Job-Oriented

Content Creation & Strategy

Build practical skills to create compelling content for websites, blogs, and social media platforms. This course is designed for beginners and focuses on real-world content creation, helping students develop the ability to write, plan, and optimise content effectively for marketing purposes.

  • Duration: 3 Months
  • Schedule: Mon–Fri | 6:00–8:00 PM
  • Mode: Practical, Instructor-Led
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Course Highlights

100% Practical Training

Learn by doing, not just observing.

Every session is hands-on, allowing students to create posts, blogs, and web copy during the course. Practical exercises help learners develop real-world skills they can immediately apply in professional or personal projects.

Real Tools & Live Practice

Work with platforms and tools used by content professionals.

Students practice writing for websites, blogs, and social media platforms. They also learn to use content management systems, basic SEO techniques, and scheduling tools to manage posts effectively.

Beginner-Friendly

No prior writing or marketing experience required.

The course starts with fundamentals of content writing and marketing, gradually moving towards applied tasks such as blog creation, social media content planning, and copywriting for different audiences.

Industry-Relevant Curriculum

Focused on skills businesses actually need.

The modules cover practical techniques for creating engaging, audience-focused content. Students learn how to tailor writing for blogs, social media, and websites while understanding marketing objectives, SEO basics, and online reader engagement.

Portfolio & Career Guidance

Develop a showcase of your content skills.

Students receive guidance on creating a portfolio with examples of blogs, posts, and web copy. Support includes how to present work professionally for freelance, internship, or job applications.

Certificate on Completion

Issued after successful course completion.

A professional certificate validates your skills and demonstrates readiness for content creation and marketing roles.

This Course Is Ideal For

  • Beginners starting their journey in content creation
  • Students seeking practical online writing skills
  • Aspiring content writers and digital marketing enthusiasts
  • Freelancers and marketers who want to create effective content
  • Professionals aiming to enhance online engagement through writing

Course Overview

The Content Writing & Marketing Basics course provides a complete practical understanding of content creation for digital platforms. Students will gain experience writing for websites, blogs, and social media, while learning to plan and coordinate content across multiple platforms.

The course focuses on applied skills such as crafting posts, designing blog layouts, writing persuasive web copy, and creating content calendars. Through exercises, mini-projects, and examples from real-world marketing campaigns, learners develop the ability to create content that is engaging, readable, and marketing-effective.

By the end of the course, students will have the confidence to produce content that drives engagement, supports marketing strategies, and can be showcased in a professional portfolio.

Modules

What you’ll learn

  • Understanding the role of content in marketing
  • Identifying target audiences and content goals
  • Differentiating promotional and informational content

Outcome

Analysing example campaigns and creating sample content strategies.

What you’ll learn

  • Crafting engaging posts for Facebook, Instagram, LinkedIn, and more
  • Using hashtags, visuals, and multimedia effectively
  • Adapting tone and style for different audiences

Practical Work Includes

Creating weekly posts and sample campaigns for social media platforms.

What you’ll learn

  • Structuring blogs with headings, introductions, and conclusions
  • Writing readable and SEO-optimised content
  • Producing value-driven, shareable blog articles

Practical Work Includes

Writing complete blog posts for real or mock websites.

What you’ll learn

  • Writing clear, concise web copy
  • Understanding calls-to-action and conversion-focused writing
  • Optimising content for online readability and engagement

Practical Work Includes

Creating web pages, landing page copy, and persuasive content sections.

What you’ll learn

  • Developing a content calendar
  • Planning posts and campaigns in advance
  • Coordinating content across multiple platforms

Practical Work Includes

Preparing a month-long content calendar with posts, blogs, and web content assignments.

What you’ll learn

  • Creating a complete content strategy for a brand or business
  • Executing content plans across blogs, social media, and websites
  • Portfolio preparation and presentation for professional opportunities

Practical Work Includes

Present a comprehensive content plan including blog posts, social media content, and website copy.

Why Choose This Course

  • 100% hands-on, practical content creation training
  • Beginner-friendly, easy-to-follow approach
  • Real-world examples of blogs, posts, and marketing content
  • Focused on building job-ready and freelance-ready skills
  • Portfolio and career support for professional growth
  • Honest, skill-focused training methodology

Certification & Career Support

🎓 Certification

  • Course completion certificate
  • Issued after successful final project submission

🚀 Career Support

  • Portfolio guidance and review
  • Career advice for content and digital marketing roles
  • Interview preparation
  • Opportunity for unpaid internships (selection-based)

Fees & Schedule

Content Creation & Strategy

Complete Practical Training Programme
₨ 40000
3 Months
Instructor-led sessions
Hands-on practical learning
Real-world content creation projects
Certificate on completion
Career guidance & portfolio support
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Limited seats available
👉 View course policies
Installment Available

Course Schedule: 🗓 Monday to Friday / ⏰ 6:00 PM – 8:00 PM

Ready to Launch Your Content Writing Skills?

Take the first step towards becoming a skilled content creator. Learn to craft engaging blogs, social media posts, and web copy while building a professional portfolio through hands-on, practical training.

Submit Enrollment Request

Frequently Asked Questions

Yes. This course is designed specifically for beginners. We start from basic design concepts and gradually move to practical design creation using Canva. No prior design experience is required.

The course is focused and practical. Classes run 5 days a week, 2 hours per day, 1 hour of theory and 1 hour of hands-on practice, enabling students to gain skills efficiently.

Students will practice:

  • Blog writing
  • Website copywriting
  • Social media posts for Facebook, Instagram, and LinkedIn
  • Content calendars and planning

This is a fully practical course. Each module includes exercises, mini-projects, and a final project to consolidate learning.

Yes. Certificate is provided after completing the course and submitting the final project.

We provide portfolio guidance, career support, and interview preparation. While placement is not guaranteed, high-performing students may be considered for unpaid internships.

Missed sessions can be attended in the next batch (subject to availability), and study materials will be shared.

Classes run Monday to Friday, 2 hours per day (6:00 PM – 8:00 PM), including 1 hour theory and 1 hour practical exercises.

The course fee is Rs 40,000. Instalment options are available. Full payment details are provided during counselling.

Yes. Free orientation/demo sessions are available to understand the course structure and teaching style.

  • Beginners starting their journey in content creation
  • Students seeking practical digital writing skills
  • Aspiring content writers and marketers
  • Freelancers looking to offer content services